New Arrivals

kidsme Wind Curve Comb and Brush Set features soft and comfort grip handles that are perfect for your babies to hold. The hair brush has soft nylon...

Elodie Details’ Play Mat provides a soft and safe place to play as you baby grows, from new born to toddler. It cushions and protects with a light ...

Wrap this adorable hooded towel around your baby after bath time to provide a perfect combination of function and relaxed comfort. Made with high q...

Our baby bibs are parents’ everyday saviour, keeping mealtimes mess-free and changes of clothes to a minimum. Devoted to making life with children ...

Gone are the days where your little muncher fires the chef because the sauce was too friendly with the pasta or the green bits tackled the chicken....

Keen to make plastic straws a thing of the past but keep forgetting your re-usable one at home all the time? Or do you take one with you with the b...

Raising an independent eater can be a lengthy and somewhat overwhelming process for everyone involved. Thankfully, there are ways to make your litt...

Mini Bum Bags, the small belt and shoulder bags from the LÄSSIG About Friends collection, are wonderfully suitable for kids' beloved treasure or sm...

Mini Bum Bags, the small belt and shoulder bags from the LÄSSIG About Friends collection, are wonderfully suitable for kids' beloved treasure or sm...

The invincible About Friends team is getting bigger: With the Tiny Friends children's backpacks now even your littlest ones can have a wonderful co...

The invincible About Friends team is getting bigger: With the Tiny Friends children's backpacks now even your littlest ones can have a wonderful co...

Peekaboo it's time to eat! Raffi peeks out from the cute and practical silicone bowl ready to make mealtime an extra fun time of the day. With a gr...

Peekaboo it's time to eat! Raffi peeks out from the cute and practical silicone bowl ready to make mealtime an extra fun time of the day. With a gr...

Cuddle up with Raffi, Elphee and Croco - the super soft and very lovable giraffe, elephant and crocodile. A true friend that likes to hug, keep you...

Let little fingers and eyes explore the sweet activity spiral in soft grey tones and gold details.Soft Elphee will thrill you with soft touches and...

Tiny ones can lay comfortably on the soft pufferfish-shaped play mat and have fun with the Sea friends and the many sensory activities and stimulat...

Hang the toys in 13 different positions on the arches. Croco will crackle when touched, Elphee rattles, the little mirror will smile back and the b...

It’s never too early to start having fun with DIY recipes… This Bath Bomb Maker will keep little monsters happily busy and ready to get clean! Vega...